Basic SEO Terms - What Exactly Are Back Links?
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by: Dirik Hameed
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Word Count: 577
Date: Wed, 8 Feb 2012 Time: 11:29 AM
Every SEO expert has his own set of tricks to bring more visibility to a web node i. E., a website, a directory, a web page or a top level domain. Backlinks form part of that arsenal. The popularity of this SEO technology was greater before search engines came to be but even afterwards, its use has not decreased by much.
How visible a website or node is influences directly how many visitors a business website gets. How important this is has to do with the very purpose of business. There is a higher chance of getting many buyers of the merchandise offered on a website if the owner can get as many as possible people to visit it.
SEO stands for Search Engine Optimization. It is the aggregate of all activities undertaken by a search engine optimisation cambridge expert in order to improve the rank of a website in the directory of a search engine in relation to a keyword, keyword phrase or a set of either. The better the rank, the better the chances of directing search traffic to a website.
Search traffic is the visits to a website that are achieved when the URL of the website is obtained from the Search Engine Results Page (SERP) of any search engine. This happens when, after a keyword or keyword phrase is searched, the surfer accesses the website through the results. The subject of SEO can be a complex one.
Backlinks are also known as inbound links, inlinks or incoming links. This terminology describes a link on a website that references the first website. In simple terms, if a visitor gets to a website one via a backlink on website two, it means that the link was put on website two to get them to website one. Many search engines like Google use backlinks to decide how valuable a website is (and hence the rank of the website for a certain keyword).
However, it is not as simple as just obtaining backlinks. Backlinking can be used both as a blackhat SEO tactic and a whitehat tactic. Blackhat SEO is the subject of the banning or blacklisting of many a website on the search engines but it can achieve a measure of access and much faster. It involves use of junk links i. E., linking randomly to the subject website from completely unrelated websites.
The owner can also choose to buy links to his website from other websites that are ranked higher regardless of if they belong to his niche or not. The whitehat equivalent to this method of backlinking is to obtain have websites related to the website linking back to it. So, how is this achieved?
It is a capitalist world so link-selling is not a strange thing. It is like a barter trade using page ranks but money may accompany the exchange. Let us consider a scenario where two people have websites in the same niche. The first of the websites ranks page one and the other ranks page nine for a certain keyword. If links to the second are placed on the first, it means that the second will gain in rank and the first will lose. In such a case, money may be added to the pot to compensate the owner of the first. If both websites are on the same rank, then all it takes is to swap links for mutual benefits. This brings into being another concept called reciprocal linking.
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